After 15 years in the making Oakley Prizm™ lenses have created an enormous impact on the market, so what’s the hype? With claims that ‘you’ll never see life the same way again’ and that you’ll only need one lens for all light conditions, the Oakley Prizm™ is positioning itself as the cream of the crop, and preferred lens for professional athletes and tech conscious amateurs alike.
The data-loving science bods at Oakley spent months collecting atmospheric light condition stats from a range of environments as part of their initial research to design their innovative new lens. From the outset Prizm sought to develop a solution for different sports, terrains and conditions.
So now, with a biological understanding of the eye, the real colours they have data for landscapes that would normally be washed out, dull or flat with other lenses become defined, vibrant and vivid.
Having a burning desire to constantly perfect their technology, ensures Oakley leads the way in R&D in so many situations.