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For over 50 years, Nike has been the forerunner in the sports world, controlling around 60% of the sports market its domination is legendary.

From the days of their waffle styled outsole shoes that included the Waffle Racer & later their Air Max series, Nike has pushed the boundaries in product styling, technology and marketing. Natural diversity occurred and a full sports lifestyle look was created, from head to toe, cemented with their "Just Do It" slogan. 

Nike July 19
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Nike

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> 2 colours
Smaller fit frame - Junior Sizing. Matte Blue Hero/grey with Grey Lens.
RRP £60.00
 
£29.99

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> 2 colours
Smaller fit frame - Junior Sizing. Anthracite/volt with Grey/silver Flash Lens.
RRP £60.00
 
£29.99

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> 2 colours
Crystal Clear with Tri Cop Lens.
RRP £79.00
 
£38.99

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> 3 colours
Smaller fit frame - Junior Sizing. Clear/hyper Grape with Grey/silver Flash Lens.
RRP £79.00
 
£38.99

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> 3 colours
Smaller fit frame - Junior Sizing. Matte Black with Silver Flash Lens.
RRP £79.00
 
£38.99

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> 3 colours
Smaller fit frame - Junior Sizing. Insignia Blue with Grey/silver Flash Lens.
RRP £79.00
 
£38.99

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> 1 colour
Matte Dark Red with Dark Grey Lens.
RRP £79.00
 
£38.99

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> 1 colour
Blue with Grey/blue Flash Lens.
RRP £139.00
 
£41.50

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> 1 colour
Women's Sunglasses. Black with Grey/black Mirror Lens.
RRP £139.00
 
£41.50

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> 1 colour
Matte Blue with Green Lens.
RRP £149.00
 
£43.99

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> 2 colours
Matte Tortoise with Green/gun Flash Lens.
RRP £106.00
 
£44.99

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> 2 colours
Matte Blue with Green Lens.
RRP £106.00
 
£44.99

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> 2 colours
Women's Sunglasses. Matte Black with Grey/silver Flash Lens.
RRP £166.00
 
£47.99

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> 2 colours
Women's Sunglasses. Matte Tokyo Tortoise with Grey Lens.
RRP £166.00
 
£47.99

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> 2 colours
Black with Grey/blue Flash Lens.
RRP £106.00
 
£49.99

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> 2 colours
Washed Coral with Brown Lens.
RRP £106.00
 
£49.99

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> 1 colour
Matte Black with Green/sunshine Mirror Lens.
RRP £106.00
 
£49.99

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> 2 colours
Matte Tortoise Red with Grey/brown Lens.
RRP £169.00
 
£49.99

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> 2 colours
Sequoia with Grey/bronze Lens.
RRP £169.00
 
£49.99

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> 1 colour
Women's Sunglasses. Matte Black with Grey/silver Flash Lens.
RRP £106.00
 
£49.99

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> 1 colour
Matte Clear Jade with Silver Flash Lens.
RRP £79.00
 
£54.99

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> 3 colours
Matte Black with Dark Grey Lens.
RRP £79.00
 
£54.99

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> 1 colour
Women's Sunglasses. Bright Magenta with Max Speed Tint Lens.
RRP £110.00
 
£54.99

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> 3 colours
Anthracite with Navy Lens.
RRP £89.00
 
£61.99

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> 2 colours
Matte Mlk with P Wi W Lens.
RRP £125.00
 
£62.50

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> 1 colour
Matte Black with Dark Grey Lens.
RRP £139.00
 
£69.99

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> 2 colours
Anthracite with Silver Flash Lens.
RRP £139.00
 
£69.99

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> 2 colours
Anthracite with Silver Lens.
RRP £139.00
 
£69.99

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> 3 colours
Clear White with Dark Grey Lens.
RRP £106.00
 
£73.99

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> 2 colours
Matte Black with Dark Grey Lens.
RRP £106.00
 
£73.99

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> 1 colour
Matte Black with Grey Lens.
RRP £156.00
 
£77.99

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> 1 colour
Matte Cargo Karki with Speed Lens.
RRP £325.00
 
£162.50

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Nike

Nike - the Goddess of Victory is the heart of the name and the mindset associated with this global sports brand.

Originally called 'Blue Ribbon Sports' by founders Phil Knight & Bill Bowerman in the '60's, this track athlete and his coach made their name as the distributor of an Asian trainer - later known as ASICS. By the early 70's the duo were ready to launch their own brand of trainers, displaying the now legendary Swoosh.  Nike was born and by 1980 they held 50% of the market share in trainers.

Move forward to today and the product range has developed into many areas, deeply sports specific but also offering a lifestyle option too, Nike has taken its knowledge of software into the hardware market with snow goggles and sunglasses a major part of their model.