Lacoste - a brand so rich in sports heritage there's many that refer to them as the industry benchmark for sporting innovation and classical styling.
René Lacoste, a king of the gentleman's tennis court, first brought his Crocodile emblem to fame in the 1920's. Since those heady days of emphatic victory, he led the way with many technological advances in sport, and not just tennis. Today this universally recognised brand has swept it's way forward in clothing, footwear and accessories and now has many decades of creativity with sunglasses.
Lacoste
Lacoste
René Lacoste, a French tennis superstar from the early last century together with his wife Simone, herself a hugely talented golfer are behind this iconic brand.
It's a sporting symbol from a glorious era and whilst other brands emulated, replicated and ultimately fell away, Lacoste has maintained its place in a classic and enduring sector of our sporting market, always evolving with simple and effective new lines.
Long been renowned for smart and chic Polo tops, Lacoste has driven its logo, a logo that originated as a by-product of an early bet, onto a timeless selection of lifestyle clothing and footwear that easily transfers onto the pitch of choice and back to the bar.