Chums retainers were created in 1983 by Colorado River guide Mike Taggett and his friends, who sought a simple, comfortable way to keep their expensive sunglasses out of the river. The first prototype was fashioned from shoelaces and foam rubber, but it never made it to market.
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The Original Chums, now the Original Standard — not only worked remarkably well, but also looked pretty darn funky. The Chums name now graces a wide variety of glass-keeping-on straps and other handy devices that help you Hang On to your stuff.